The Complete History of Air Jordan 4 Shoes

Persimmon

Introduction

Delve into the inception of Air Jordan 4, tracing its roots back to 1989 when it made its debut. Explore the initial impact of this iconic sneaker in the world of sports and fashion.

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Basketball Footwear

Air Jordan 4 apart. From the visible Air units to the unique "wings" support system, witness how these features revolutionized basketball footwear.

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Buzzer Beater in 1989

Relive the historic moment when Michael Jordan hit "The Shot" during the 1989 NBA Playoffs, solidifying the Air Jordan 4's place in basketball history.

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Nostalgia Reimagined

Track the resurgence of classic colorways through retro releases. The Air Jordan 4's timeless designs, like the Cement and Fire Red, continue to captivate sneaker enthusiasts.

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Limited Edition Gem

Eminem and Jordan Brand for the "Encore" Air Jordan 4. Uncover the rarity and exclusivity that turned this release into a coveted collector's item.

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Cultural Symbolism

Understand the cultural impact propelled by Spike Lee's involvement, particularly through the Mars Blackmon ads. Witness how the Air Jordan 4 transcended sportswear.

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Tech Upgrades

Air Jordan 4's performance over the years. From improved cushioning to materials, each iteration adapts to contemporary athletic needs.

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Collaborations

Explore collaborations with renowned designers that elevated the Air Jordan 4 into the realm of high fashion. Witness how these partnerships brought a fresh and sophisticated.

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Streetwear Revolution

Travis Scott's collaboration, infusing streetwear aesthetics and modern relevance into the Air Jordan 4. Discover how this partnership captured the spirit of a new generation.

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